{"title":"DAGGER","description":"\u003cdiv class=\"rich-text-block\" data-page-item=\"content\"\u003e\n\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBerlin-based brand DAGGER takes its name from the ceremonial blade used in pagan rituals - a symbol of endings, beginnings, and transformation. The brand was founded in 2020 by Luke Rainey, after an unexpected job loss left him with nothing but €300 in government benefits and a dream.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe final line of his dismissal letter  - \u003c\/span\u003e\u003cspan\u003e“We wish you all the best with your professional future and personal wellbeing”\u003c\/span\u003e\u003cspan\u003e - struck a nerve. Ironic and impersonal, it became a source of unexpected inspiration. Luke took the words at face value, stamped them on the back of what would become DAGGER’s first and now-iconic “Core” T-shirt, and turned “All the Best” into the brand’s enduring slogan.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe DAGGER aesthetic was forged in Luke’s rebellious teenage years growing up in a small Northern Irish town in the early 2000s - a place where money was tight, but skate was currency. That era’s rough-edged, DIY spirit runs through every stitch: clothes that wear like scraped knees, cracked pavement, and midnight missions.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDAGGER isn’t just another brand - it’s a tribute to the hard-earned beauty of a life well lived, worn in, and worn proud. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt stands for beginnings, endings, and all the stories in between. \u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-29056fa9-7fff-4114-23c9-275ddabdcc21\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-default-home-btn\" class=\"shopify-section\"\u003e\u003c\/div\u003e","products":[{"product_id":"dagger-varsity-blues-hood-red-varsity-yellow","title":"DAGGER - Varsity Blues Hood","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e450gsm 100% French terry, reversed and washed for a soft vintage feel. Features varsity-style red DAGGER appliqué lettering on the front with “ALL THE BEST” below. Finished with a white embroidered DAGGER logo on the hood rim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVintage Yellow | Red\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton | French Terry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed Boxy Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10010\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53947910750554,"sku":null,"price":196.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53947910783322,"sku":null,"price":196.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53947910816090,"sku":null,"price":196.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-varsity-blues-hood-Red-varsity-Yellow.png?v=1775575483"},{"product_id":"dagger-trauma-blonde-t-shirt-green","title":"DAGGER - Trauma Blonde T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e230gsm 100% cotton in our standard fit. Hand-distressed and sun-faded. Features “TRAUMA BLONDE” appliqué lettering, a front discharge print, and blue DAGGER logo at the back neck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGreen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStandard Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e11001\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53948021473626,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":53948021506394,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53948021539162,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-trauma-blonde-t-shirt-green_4.png?v=1775577191"},{"product_id":"dagger-6669-shrunk-t-shirt-ash-grey","title":"DAGGER - 6669 Shrunk T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSignature shrunk fit, sun-faded and hand-distressed for a worn, time-beaten feel. Features yellow appliqué “OSCULUM INFAME” on the front.  Finished with a yellow DAGGER logo at the back of the neck.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAsh Grey\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShrunk Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e900007\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53948045164890,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53948045197658,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53948045230426,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-6669-shrunk-t-shirt-ash-grey.png?v=1775577702"},{"product_id":"dagger-dead-or-alive-t-shirt-ash-grey","title":"DAGGER - Dead Or Alive T-Shirt","description":"\u003cdiv class=\"product-description description\" id=\"product-description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e230gsm cotton, sun-faded and hand distressed for a naturally worn finish. Cut in our standard fit. Features exclusive Frankenstein’s Monster “Cease 2 Exist” artwork on the front and blue blood DAGGER lettering on the back. Finished with white type reading: “a low budget blood bath with no real artistic merit by DAGGER.”\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAsh Grey\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStandard Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10011\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53948246425946,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53948246458714,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53948246491482,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-dead-or-alive-t-shirt-ash-grey.png?v=1775578374"},{"product_id":"dagger-alles-gute-t-shirt-washed-black","title":"DAGGER - Alles Gute T-Shirt","description":"\u003cdiv class=\"product-description description\" id=\"product-description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e230gsm premium cotton in a relaxed box fit. Garment-dyed with a worn “used” wash and finished by hand with distressed detailing and rough-cut edges. Features a cracked front print and the German translation of our original slogan — “We wish you all the best with your professional future and personal well-being.” — printed on the back\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWashed Black\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed Boxy Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10012\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53948276605274,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53948276638042,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53948276670810,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-alles-gute-t-shirt-washed-black.png?v=1775578973"},{"product_id":"dagger-inside-out-camo-ls-t-shirt-vintage-camo","title":"DAGGER - Inside Out Camo LS T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eReversible long sleeve tee in 230 GSM-washed camo jersey, flipped completely inside out to expose the fabric’s raw under layer. “I WANT TO TURN INSIDE OUT” printed on front, with DAGGER patch on back of neck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVintage Camo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10014\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":53948399386970,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53948399419738,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":53948399452506,"sku":null,"price":132.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-inside-out-camo-ls-t-shirt-vintage-camo.png?v=1775580286"},{"product_id":"dagger-johnny-jeans-dirty-denim","title":"DAGGER - Johnny Jeans","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur first denim release. Loose, baggy fit with a natural fall. Each pair is washed and sun faded multiple times, then hand-distressed and marked to capture the look of a life well lived. Not every pairs are the same due handmade finish process. Finished with appliqué \"atb\" lettering on the back pocket and a real leather blue DAGGER patch at the waistband.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirty Denim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton | Denim \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBaggy Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e30005\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"S","offer_id":53948487467354,"sku":null,"price":204.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":53948487500122,"sku":null,"price":204.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53948487532890,"sku":null,"price":204.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-johnny-jeans-Dirty-denim.png?v=1775581847"},{"product_id":"dagger-core-t-shirt-washed-black","title":"DAGGER - 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Features 3D stitched “OSCULUM INFAME” (“kiss the devil’s ass”) in yellow and red on a heavily washed, hand-distressed dad cap silhouette. Finished with DAGGER logo on the back.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDistressed Black\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDad Cap Shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e30007\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"Default Title","offer_id":53948646457690,"sku":null,"price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-6669-cap-distressed-black_4.png?v=1775584343"},{"product_id":"dagger-drop-out-trucker-hat-blue-white","title":"DAGGER - Drop Out Trucker Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBlue foam-front trucker cap with mesh back. Features SS26 slogan “I DROPPED OUT FOR DAGGER” in red flocked lettering on the front and embroidered DAGGER logo on the back.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBlue | White\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrucker Shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e50003\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"Default Title","offer_id":53948665200986,"sku":null,"price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-drop-out-trucker-hat-blue-white_4.png?v=1775584700"},{"product_id":"dagger-famous-belt-black","title":"DAGGER - Famous Belt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade from 100% leather and finished with our brand slogan\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e“WE WISH YOU ALL THE BEST”\u003c\/span\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ein silver metal studs. Features a custom-designed oversized square buckle and tail clip in silver, with ghost-embossed DAGGER logo in leather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBlack\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Leather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilver Metal Hardware \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e80001C\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"Default Title","offer_id":53954672296282,"sku":null,"price":168.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-famous-belt-black.png?v=1775639511"},{"product_id":"dagger-drop-out-sweat-washed-black","title":"DAGGER - Drop Out Sweat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e450gsm 100% French terry cotton, heavily sun-faded and hand-distressed for a lived-in vibe. Designed with an extra-thick cinched waistband for an optional cropped look. Features an off-white flocked print on the front reading “I DROPPED OUT FOR DAGGER,” with our founding year “2020” on the back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWashed Black\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Cotton | French Terry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed Boxy Fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModel is 190cm Wears L\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DAGGER","offers":[{"title":"M","offer_id":54037244215642,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54037244248410,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54037244281178,"sku":null,"price":180.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0039\/5568\/7488\/files\/dagger-drop-out-sweat-washed-black.png?v=1776765233"}],"url":"https:\/\/binario09.com\/collections\/dagger.oembed","provider":"Binario '09","version":"1.0","type":"link"}