FULLCOUNT & Co. has a long history in the Japanese denim industry, the company started making jeans in Okayama in 1992. FULLCOUNT was the first 'Made in Japan' denim company to use Zimbabwe cotton denim fabric - commonplace today in the premium denim industry, but revolutionary two decades ago when FULLCOUNT was born. Owner and Head Designer, Mikiharu Tsujita, is a hard advocate for the use of raw Zimbabwe cotton in the production of the denim fabric that FULLCOUNT uses. And for good reason - when you feel the fabric, you will see why!